About Us

We help BJJ practitioners express who they really are... skilled, humble, funny, and part of a global tribe, with gear that actually fits, feels premium, and earns respect both on and off the mats.

Frames Culture was built on the idea that every detail matters. In jiu-jitsu, frames are the small adjustments that keep you safe, create space, and set up the next move. Off the mats, they’re the details that shape how we live, connect, and express the culture we’re part of.

We’re not here to make loud, cringey fightwear. Frames Culture makes clothing for people who value skill over swagger — grapplers who know the best signals are subtle, that inside jokes hit harder than submissions, and that a good tee should feel as smooth as a clean guard recovery.

Our shirts are roll-tested and community-approved. Soft cotton. Sharp technique. Zero ego. Each drop blends understated design with high-quality fabrics that actually survive sweat, stretch, and real life.

Frames Culture is for everyone who carries the mats with them: the meme-lord white belts, the stoic philosophers, the gym savages, the BJJ parents, and the old-school rollers who still show up four nights a week. Different paths, same obsession.

This isn’t just clothing. It’s the Jiu-Jitsu culture — framed.

Frames Culture
187 Lakeshore Road, St. Catharines, ON, Canada
+1 (289) 438-9122